Principles for Quality Education to Career Guidance

Champions for Quality Coaching

In partnership with Strada, an advisory group of education and workforce development leaders and practitioners developed the Principles for Quality Education-to-Career Guidance, which provide a vision for education-to-career coaching that reaches every student.

Released in 2024, the Principles describe quality education-to-career guidance as:

  • • Centered on education-to-career outcomes
  • • Driven by student agency
  • • Foundational and universal
  • • Rooted in relationships
  • • Informed by data and evidence

A growing coalition of national organizations representing postsecondary institutions, college and career success programs, and secondary schools has endorsed the Principles. Collectively, the Principles’ endorsing organizations represent institutions and individuals serving millions of postsecondary learners:

College access:

  • America's Promise Alliance
  • National Association for College Admission Counseling
  • National College Attainment Network

Postsecondary education:

  • American Association of Community Colleges
  • American Association of Colleges and Universities
  • American Association of State Colleges and Universities
  • American Council on Education
  • Advising Success Network
  • Association of Public and Land-grant Universities
  • Aspen Institute College Excellence Program
  • Excelencia in Education
  • NACADA: The Global Community for Academic Advising
  • National Association for Community College Entrepreneurship
  • National Association of Colleges and Employers
  • NASPA-Student Affairs Administrators in Higher Education
  • National Institute for Student Success
  • Thurgood Marshall College Fund
  • Association for Undergraduate Education at Research Universities
  • UNCF

Statewide initiatives: 

  • National Association of Higher Education Systems
  • State Higher Education Executive Officers Association