Student-Centered Enrollment Management Principles

In partnership with Strada, an action group of enrollment management leaders, financial aid administrators, admissions professionals, and student advocates from across higher education came together in 2025 to develop the Student-Centered Enrollment Management Principles.

Through listening sessions, working drafts, stakeholder engagement, and research with focus groups and surveys, this group developed these Principles, grounded in how institutions actually operate:

Access and affordability: All students, especially those with limited financial background and resources, believe that the door to higher education is open and see expanded pathways of opportunity.

‍Tuition and cost transparency: Students receive clear, upfront pricing information before they are asked to commit to an institution. 

‍Aid and scholarship lifecycle sustainability: Students experience affordability as an ongoing commitment, from recruitment through graduation.

‍Value and strong return on investment: Students trust higher education institutions to help them pursue meaningful jobs and careers, supported by clear, straightforward communication about completion rates, post-graduation outcomes, and the broader societal and economic benefits of their education.

‍Use of personal information: Students understand what personal information is collected, why it is collected, how it is used, and how long it is kept. Students are informed about whether and how they can review, correct, or remove their personal information.